Spread the Word: How Can Social Media Increase the Reach of My Event?
Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference.
In this post I would like to share some tactics to make this work for you.
Create an experience 'worth sharing'
The easiest way to achieve massive exposure is to let your participants promote your event. But how? Thanks to the rise of Social Media and mobile phones, we now all have the option to share special experiences instantly with our colleagues, friends and family. If you manage to create such a remarkable experience at your event, you can get the word out to the social network of each participant, which on average contains 300-400 people.
Go for visuals
Which updates make good shareable content for Social Media? In times where everyone starts to suffer from 'information overload', we only quickly scan our news feeds for interesting stuff. How can you win the battle for follower’s attention? Simple: funny, eye-catching pictures. We capture images faster than text, thus if you want to be seen, you should put your energy in clever visuals.
Find your 'Mickey Mouse'
So how can you create a situation where an attendee grabs his cell phone to take a picture and share it with his friends? Learn from others. When you go to Disneyland, what would be your personal highlight? Right, you want to be on a photo with Mickey Mouse. The Disneyland mascot is so popular and well known, that the picture itself has more marketing power than any written information. But you don’t necessarily need a popular mascot for the photo moment. The most important aspect is that you create a special situation, that is unique for your meeting or event and which places your attendee in the spotlights.
Leave the sharing to them
Of course you could place photo boxes, green screens or other fancy stuff for cool pictures. However, the great disadvantage of such tools is that you somehow have to manage how your attendee will receive and share the picture. Most shares occur instantly and are quickly forgotten after the ‘magic moment’ has passed. Thus, activate and facilitate the use of own cell phones and cameras, so that your attendee can share his picture immediately. Extra advantage: you don’t have to figure on which social platform (Facebook, Twitter, Instagram etc.) you have to place the photos to maximize the reach. They will take care of that themselves, by automatically sharing the picture on the network where most of their audience is!by Gerrit Heijkoop