Live Stream of Apple Event Fails



Live Stream of Apple Event Fails

On this day of all days when all eyes are focused on Apple, the American tech company failed to get a proper live stream going. Even for Apple, hybrid events still seem to be a challenge.

The official live stream on Apple's website immediately went black at the start of the event launching the iPhone 6 and Apple Watch in Cupertino.

According to the newspaper, Het Laatste Nieuws, half of the world could not follow the live feed or understand the presentation because a Chinese interpreter in the background sounded louder than CEO Tim Cook. Twitter also reflected a barrage of disappointed reactions. Okay, to be honest: the size of the audience that followed this event online is probably far larger than that of your own event, but even so, smaller events are facing the same technical problems. The lesson to be learned? Prepare yourself thoroughly!

Also read: What is a Hybrid Event and How Do You Organize One?

10-09-2014

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