Most Effective B2B Tactic: Events
MarketingProfs and the Content Marketing Institute partnered again for their anual B2B marketing industry survey. Interesting to see is that 'in-person events' are in the lead of the TOP 5 most effective B2B tactics list.
The fifth edition of the study includes findings from 1,820 North American B2B marketers and presents benchmarks, budgets and trends for the coming year. Überflip made a nice infograph on the study's findings: