How to Create Attractive Save-the-Date Emails

How to Create Attractive Save-the-Date Emails

A good event invitation should be preceded by an even better save-the-date email. Similar to a mailing campaign, save-the-date messages should be part of your event marketing strategy.

5 Light And Sound Tips For Events - Make Sure No One Misses Anything

5 Light And Sound Tips For Events - Make Sure No One Misses Anything

There are so many points to consider when planning an event, from flowers and decorations to catering and guest lists. One of the most important parts to pay attention to is the audio-visual aspect.

How to Cut Expenses for Your Next Event

How to Cut Expenses for Your Next Event

When it comes to cutting planning expenses, there are two types of event professionals: the 'resourceful' ones and the smart ones.

Bea World 2017: the shortlist has been announced

Bea World 2017: the shortlist has been announced

133 shortlisted entries, out of 296 total submissions from 27 countries, will compete.

Sabotage your Event with a Bad Registration Form

Sabotage your Event with a Bad Registration Form

There's nothing worse for an attendee than staring at a huge and complicated event registration form and not know where to start. An online registration form that you, as an event manager, approved for publishing.

Understanding the Importance of Delegate Management

Understanding the Importance of Delegate Management

Correctly handing delegates experience is crucial to the success of an event. Handling vast amounts of delegate information can be both time consuming and difficult for event organisers. Thankfully, a solution exists.

What is the Emotional Value of Your Event?

What is the Emotional Value of Your Event?

Whenever we're about to measure the ROI of our events, we always tend to rely on data such as how many tickets were sold or how many times the event hashtag was used on social media.

How to Enhance the Quality of Your Event with Experiential Marketing

How to Enhance the Quality of Your Event with Experiential Marketing

What's the difference between running an average and a high-quality one? What exactly levels up the quality of an event? Is it the venue? The program structure? The catering?

How to Design an Attendee's Journey from Beginning to End

How to Design an Attendee's Journey from Beginning to End

What makes a business truly successful? Is it the products? Or is it more about the marketing strategy? How do affluent entrepreneurs manage to turn their clients into loyal brand ambassadors? And most importantly, could we, as event professionals, learn something from them?

How to Run a Multidisciplinary Conference

How to Run a Multidisciplinary Conference

Whether we talk about educational, business, or brand events, multidisciplinary conferences are the optimal solution when you want to invite a diverse public, with different interests and areas of expertise.

How to Plan an Event against the Clock without Losing Your Head

How to Plan an Event against the Clock without Losing Your Head

If you want to annoy an event professional, tell him or her to "keep calm and carry on". Not sure about that? Think about yourself.

How to Build an Efficient Event Team that Will Happily Work for You

How to Build an Efficient Event Team that Will Happily Work for You

What makes an event team different from other teams? Is it the high work pressure? The amount of tasks? The constant need for creative thinking and a problem-solving mindset?

Do You Really Need to Invite the Press to Your Next Event?

Do You Really Need to Invite the Press to Your Next Event?

The short answer is... it depends. You may waste countless of hours designing a media strategy to attract the local newspapers or TV...

Best Event Awards: deadline extended until September 15

Best Event Awards: deadline extended until September 15

The deadline to enter the Best Event Awards has been extended until September 15 to give more agencies the opportunity to compete in the most challenging events' arena.

How to Find and Test New Event Solutions without Being Creative

How to Find and Test New Event Solutions without Being Creative

There's no sugar coating it: Creative thinking is not as easy as multiple online gurus present it to be. As an event professional, you must be familiar with the challenges that come with brainstorming new solutions.

How to Create the Best-Ever Atmosphere at Your Next Event

How to Create the Best-Ever Atmosphere at Your Next Event

In a world where speed of execution is paramount and digital experiences dictate the way we should plan and run events, making your attendees feel truly cared for can be a hard task.

The True Value of Awesome Speakers and How to Find the Best Ones

The True Value of Awesome Speakers and How to Find the Best Ones

If you aren't trying to attract the best speakers at your event, you're pretty much sabotaging yourself as a professional. Quality speakers are critical for your event's success.

This is How Biometrics Will Change the Event Industry

This is How Biometrics Will Change the Event Industry

You don't have to work in Silicon Valley to understand how new technologies will shape the future of the event industry. As event professionals, we see it up close every day by experiencing the effects of new digital solutions that are gradually taking over the logistics.

How to Manage Conflict with Difficult Event Clients

How to Manage Conflict with Difficult Event Clients

We've all been there at least once: we receive an angry call (or email) from an event client, bombarding us with accusations or demanding explanations.

How to Reinvent Your Conferences with Progressive Pedagogy

How to Reinvent Your Conferences with Progressive Pedagogy

There's no shortage of articles advising people on how to get the most out of attending conferences. However, there's one piece of advice these articles tackle the most: how to acquire new knowledge by attending conferences. Nothing unusual, right?